The promotional products industry has been around for decades. Businesses have always been looking for a unique way to market their businesses. According to a study done by the PPAI (Promotional Products Association International), promotional products draw an amazing 500% more referrals from customers who are satisfied with the gift items.
Pen's for example, have in our opinion been over used as a marketing tool. Yes, everyone likes a free pen but how many people actually look at what company is printed on it. If you put your logo on a cheap pen it can also degrade the perceived value of your brand. The quality of the pen is a reflection of your brand, and you don't want your client to get a cheap pen that stops working. What will that say about your company?
When your looking for a promotional product you need to first think about your end customer. Who are they? What do they like? By picking a product that fits who your customer is your chances of repeat and referral business skyrockets. Think about it, if your a business that sells golf accessories you wouldn't want to have a soccer ball for a promotional product.
What other product fits better with the automotive services industry than a microfiber towel for cleaning the interior and exterior of a car. Wow your customer with a product that increases the perceived value of your brand, which in turn will give you more referrals. Your customers will keep the towel in their car and every time they pull it out, your brand will be front and center. Unlike a pen, a microfiber towel will never run out of ink, and will be kept for years instead of months.
As discussed earlier, promotional products are great at increasing referrals to your company. Here are a few different ways you can use branded microfiber towels to increase your customer base:
- Create a detailing kit that includes a microfiber towel
- Give them away at a car show
- Give them to your valuable clients
Next time your looking at buying a promotional product, think about who your customer is, and find a product that matches them. If you're an automotive detailer, or a mechanic shop a microfiber towel is perfect to put your brand on.